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We built it for our own shops first.

We don't just sell software. We run shops.

Ethco has been building for independent UK grocers since 2021. We started out running deliveries for our own shops, learned what actually works on the shop floor, and built the platform around those lessons. Every feature exists because we needed it ourselves, not because it sounded clever in a meeting.

Today the same system is being rolled out to new UK stores every quarter, and we're in build with a convenience franchise partner in West Africa.

Everything your shop needs to sell online

Your shop in an app

A phone app with your shop's name, logo, and colours. Customers download it from the App Store and Google Play and order from you.

One screen to run it all

Add products, take orders, check stock, see your sales. One simple screen on any laptop.

Collect or deliver

Customers can come and pick up from your shop, packed and ready. Or you send it to them. Your call.

Talks to your till and suppliers

Works with EPOS Now. Sends re-orders to your suppliers without you typing them out every week.

Up and running in weeks, not months

  1. 1. We talk

    A 30-minute chat. We see how your shop works today and what's slowing you down.

  2. 2. We set it up

    Your shop name, colours, and products go on the app. We do the heavy lifting.

  3. 3. We connect everything

    Your till, suppliers, and card payments link up. Your team learns the screen in an afternoon.

  4. 4. You start selling

    Your customers start ordering. We're on the phone with you through the first weeks.

Who Ethco is for

Independent ethnic grocers

Halal butchers, Asian supermarkets, African food shops, Caribbean grocers. Your customers know your shop, not someone else's marketplace. Sell to them under your own name.

Convenience shop franchises

One system across every shop. Each one keeps its own name. No more juggling separate apps, tills, and ordering tools.

Multi-shop operators

Two, three, ten shops? Tired of running it all on spreadsheets? Ethco works with the till you already have.

Wholesaler, dark store, or something else? Talk to us. We want to hear about it.

The latest

What we've been shipping, signing, and building. Updated as things happen.

  1. Platform rebuild complete. Onboarding new UK shops.

    Four UK shop operators have signed agreements to go live on Ethco this quarter, including a multi-shop business in Newcastle and three independent grocers. A fifth shop is on a two-month trial. The Ethco consumer app is being republished to the App Store and Google Play alongside the shops going live.

    Book a demo ›

  2. Sure Eats UK signs a SaaS agreement with Ethco.

    Sure Eats, a multi-shop food business based in Newcastle, signed a SaaS agreement to run on the Ethco platform. Their stores will onboard under their own brand as the build completes.

  3. Design patent filed on the Ethco platform.

    We filed a design patent covering the Ethco storeowner interface and platform patterns. Protecting the work we've put into making grocery commerce feel simple.

  4. Pivot from marketplace delivery to SaaS platform.

    We stopped running our own courier operations because the small-scale delivery economics didn't work. Ethco pivoted to a subscription platform model, letting shops handle fulfilment the way that suits them: click-and-collect or their own delivery.

  5. Academic partnerships with Aston and Birmingham City.

    We established research partnerships with Aston University and Birmingham City University, focused on product discovery and AI-assisted catalogue publishing for small shops. AI work is built with partner Innovasi.

  6. 55 independent grocers on the onboarding waiting list.

    Four months after launching the consumer app, 55 independent grocers across the UK joined the onboarding waiting list. Real demand from shops who wanted to sell online but didn't know where to start.

  7. Ethco consumer app launches.

    The first version of the Ethco consumer app went live on iOS and Android. We crossed 300 downloads in the first month of trading.

  8. Ethco Group Limited incorporated in the UK.

    Ethco was incorporated as a UK private limited company and raised £100,000 in angel investment to build the first version of the platform. Registered with Companies House, number 13596418.

Shopping with Ethco?

The Ethco consumer app is being rebuilt and relaunches with four UK shops. You'll order through Ethco and either collect from the shop or have the shop deliver to you.

Up to 2024 we ran the deliveries ourselves. The small-scale courier economics didn't work. We stopped, rebuilt around what actually works for independent shops, and we're bringing the consumer app back alongside the shops going live.

Get notified when we're live ›

See Ethco with your shop's name on it.

Book a 30-minute call. We'll show you the system using your products, your colours, and the way your shop actually runs.

BOOK A DEMO CALL +44 7900 500539