We are Ethco.
A UK software company helping independent grocers and convenience shops sell online under their own brand. Registered in Oxford. Building since 2021.
Our story
Ethco was founded in 2021 in the UK to help independent ethnic and convenience shops compete online without losing their identity on somebody else's marketplace.
In the early days we did everything ourselves: the ordering, the packing, the deliveries. We signed up stores in West London and ran the logistics on our own. It worked, to a point. But running the operations ate every hour and shielded us from the real question: what actually helps a shop owner?
By late 2024 the answer was clear. What shop owners wanted wasn't another courier. They wanted their customers ordering from them directly, with the shop's name on the app, and the option to collect in store or have the shop arrange a local drop-off.
So we rebuilt around that. Ethco today is the platform layer. The shop stays the shop. We bring the software, the integrations, and the support. The shop keeps its customers, its margin, and its brand.
Our mission
Independent shops are losing customers to supermarkets and food apps who care about scale, not about community. That's not a fair fight, and it's not the fight shop owners want.
Ethco's mission is to put the tools the supermarkets use into the hands of the shop on the high street: branded apps, click-and-collect, central reporting, supplier integrations.
We start with grocery and convenience because we know those customers. We're building towards anyone who runs a shop and wants to keep running it their way, just with better tools.
What we care about
Shop owners first
We build for the person behind the till, not the investor deck. If a feature doesn't make a shop owner's day easier, we don't ship it.
Plain tech, not buzzwords
Most shop owners are not technical, and they don't have time to become technical. Our platform should be learnable in an afternoon, not a training programme.
Honest and on record
We're a UK limited company with our accounts and addresses on public record. We operate in the open because shop owners deserve to know who they're partnering with.
Community over marketplace
Customers of independent shops love those shops, not the platform in the middle. Our job is to stay invisible and let the shop's brand do the work.
The business
Ethco Group Limited is a UK private limited company, registered in England and Wales, Company No.
13596418.
Registered office:
3 Dorchester Avenue, Headington, Oxford, OX3 9XY, United Kingdom.
Annual accounts and confirmation statements are filed on time with Companies House and available on the public record.
Currently trading:
four UK shop operators have signed agreements to go live on Ethco this quarter, including a multi-shop business in Newcastle and three independent grocers. A fifth shop is running a two-month trial.
Building next:
a convenience franchise partner in West Africa, on a dedicated Enterprise deployment. International expansion continues into 2026.
For partnership, press, or investor enquiries: contact the team or call +44 7900 500539.
Want to bring your shop on board?
Book a 30-minute call. We'll show you what Ethco could look like for your shop, in your brand.
BOOK A DEMO